DP – Non Fiction Podcast Episode
Podcast “If you don’t believe it, how the @#$% are you going to sell it?” Non Fiction Brand with DP Knudten Listen in for a ‘veteran’s perspective’ conversation about the core role of personal branding, and how it can actually work to convert satisfied... DP – Non Fiction Podcast
Podcast “We sent the customer… a carrier pigeon” Non Fiction Brand with DP Knudten Speaking all things branding with the charming DP Knudten: the creative, collaborative and provocative personal brand expert and author of NonFiction Brand January...
Empathy Map
Design Thinking Toolbox – Empathy Mapping There are a couple of different ways you can approach your customer journey map. There’s a starter approach and a more scientific approach. The way you map or the way it looks doesn’t matter because the important part is...
Guide to Customer Journey Maps
Your guide to customer journey maps – the secret to long term brand advocates Do you spend time walking through your business as a paying customer? Are emails answered quickly, opening hours as advertised, website speedy, purchases simple and the products match...
How to use science to get better branding results (The Scientific Method)
You’re probably thinking, ‘Lisa; you’ve gone stark raving crazy – what’s science got to do with branding’? And I get that. Science and branding aren’t 2 words that you’d usually see together like wine and cheese. Before I fell into the design world, I studied science...Who is Lisa Galea?
DESIGNER. BRAND CREATOR. FACILITATOR. CREATIVE ALCHEMISTFascinated by the human mind