How to choose colour and apply them effectively

Art & Science of Using Colour

Learn how to How to choose colour and apply them effectively to influence others using vsual communication

Behavioural Science // Creativity // Play

Psychology of colour

Our brains respond to colour. They have their own language, which influences our mood and our perception of a brand.

You know the feeling when you see a colour combo that assaults your senses. You’re not buying what they’re selling because you’re moving on to colours more appealing to your eyes.

You can use your brand colours to tell your audience your story, before they’ve read a single word, or heard anything you’ve said.

Perfect for:

  • Entrepreneurs struggling with what fonts to use and achieving Brand consistance
  • Purpose-driven entrepreneurs looking to connect and influence using the science of visual communication and behaviuoral science. 
  • Those wanting simple design rules that will help them look their best at all customer touch points

After this 3 hour, online workshop, you’ll understand:

Colour, personality and history

How to make the right choices and send the “come hither” messages to your audience

How colour choice affects brand perception

How to choose your brand colours to attract and delight your ideal clients

How to layout your messaging for optimal readability and buyer action

Details

  • 2 Hour Live Workshop
  • Workbook & Documentation to set you up for success
  • Follow Up Live Review Session –  Q&A -1hr
  • Access to all recorded Session
  • Price: 775 USD
client testimonials

Stop it! I’m blushing!!

Just do this workshop – your business can’t afford for you not to.

Lisa knows her stuff – from which fonts give the most impact, to the psychology behind typography and presentation in print and digital – and she puts it all across in such an accessible and fascinating way. Get drawn into the hidden world of brand sense, helvetica and smell – I even learned how to look more intelligent by altering the font I write in.

Gary Cooper

Word Surgeon and Consultant, Word Surgery, Occitanie, France

Amazing to learn from her

Lisa’s knowledge has no end and she shares it all willingly in an easy to digest manner.

It’s amazing to learn from her and see her connect all the little pieces to make a grand branding puzzle that you’d be proud of. She’s meticulous and brings her creativity to the way she teaches.

Anuradha Sawhney

Designer & Owner, Bidiliia - Elegant. Ethical. Jewellery.

EDUCATE. INNOVATE. ACTIVATE

We don’t value things; we value their meaning. What they ARE is determined by the Laws of Physics, but what they MEAN is determined by the laws of psychology.

Rory Sutherland
F & Q

Curious?

How do virtual classes work?

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What equipment will I need?

Relex, I don’t want you focusing on new tech!! All workbooks will be provided as Adobe Acrobat editable pdfs and as Powerpoint/Keynote Slides for easy editing.
Lisa works with Adobe products and recommends downloading free Adobe Express Here

 

Will classes be recorded and accessible later?

Yes, all classes will be recorded and accessible. 

What are the cancelation policys?

No problems. Need to cancel? Note :100% refund for cancellations 30 days from our workshop.

50% refund for cancellations 14 days from workshop

10% Admin Fee to move session within 14 days of Live Event

 

Lisa Galea creative consultat-profile

Your teacher is the marvellous Rory Sutherland, Vice Chairman of Ogilvy UK.

Rory is one of advertising’s most well-known figures and the founder of Ogilvy’s behavioural science practice, Ogilvy Consulting.

His three TED talksLife Lessons from an Adman, Sweat the Small Stuff and Perspective is Everything have been viewed more than a million times.

He’s also the author of the bestselling book Alchemy: The Surprising Power of Ideas That Don’t Make Sense.