How to choose colour and apply them effectively
Art & Science of Using Colour
Learn how to How to choose colour and apply them effectively to influence others using vsual communication
Behavioural Science // Creativity // Play
Psychology of colour
Our brains respond to colour. They have their own language, which influences our mood and our perception of a brand.
You know the feeling when you see a colour combo that assaults your senses. You’re not buying what they’re selling because you’re moving on to colours more appealing to your eyes.
You can use your brand colours to tell your audience your story, before they’ve read a single word, or heard anything you’ve said.
Perfect for:
- Entrepreneurs struggling with what fonts to use and achieving Brand consistance
- Purpose-driven entrepreneurs looking to connect and influence using the science of visual communication and behaviuoral science.
- Those wanting simple design rules that will help them look their best at all customer touch points
After this 3 hour, online workshop, you’ll understand:
Colour, personality and history
How to make the right choices and send the “come hither” messages to your audience
How colour choice affects brand perception
How to choose your brand colours to attract and delight your ideal clients
How to layout your messaging for optimal readability and buyer action
Details
- 2 Hour Live Workshop
- Workbook & Documentation to set you up for success
- Follow Up Live Review Session – Q&A -1hr
- Access to all recorded Session
- Price: 775 USD
client testimonials
Stop it! I’m blushing!!
Just do this workshop – your business can’t afford for you not to.
Lisa knows her stuff – from which fonts give the most impact, to the psychology behind typography and presentation in print and digital – and she puts it all across in such an accessible and fascinating way. Get drawn into the hidden world of brand sense, helvetica and smell – I even learned how to look more intelligent by altering the font I write in.
Amazing to learn from her
Lisa’s knowledge has no end and she shares it all willingly in an easy to digest manner.
It’s amazing to learn from her and see her connect all the little pieces to make a grand branding puzzle that you’d be proud of. She’s meticulous and brings her creativity to the way she teaches.
EDUCATE. INNOVATE. ACTIVATE
We don’t value things; we value their meaning. What they ARE is determined by the Laws of Physics, but what they MEAN is determined by the laws of psychology.
Rory Sutherland
F & Q
Curious?
How do virtual classes work?
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What equipment will I need?
Relex, I don’t want you focusing on new tech!! All workbooks will be provided as Adobe Acrobat editable pdfs and as Powerpoint/Keynote Slides for easy editing.
Lisa works with Adobe products and recommends downloading free Adobe Express Here
Will classes be recorded and accessible later?
Yes, all classes will be recorded and accessible.
What are the cancelation policys?
No problems. Need to cancel? Note :100% refund for cancellations 30 days from our workshop.
50% refund for cancellations 14 days from workshop
10% Admin Fee to move session within 14 days of Live Event
Your teacher is the marvellous Rory Sutherland, Vice Chairman of Ogilvy UK.
Rory is one of advertising’s most well-known figures and the founder of Ogilvy’s behavioural science practice, Ogilvy Consulting.
His three TED talksLife Lessons from an Adman, Sweat the Small Stuff and Perspective is Everything have been viewed more than a million times.
He’s also the author of the bestselling book Alchemy: The Surprising Power of Ideas That Don’t Make Sense.